Monday, 9 March 2015

A Nokia Mobile Story

Nokia Lost  It's Way








What is the reason do you think, that the INDIA'S largest mobile market share holder Nokia was totally collapsed during this days and just sold its product Nokia Lumia to Microsoft Company.If you don't let me tell you !

Just i will tell you this details in terms of a small story , Once upon a time a Big Man Called Nokia was manufacturing products called mobiles in India. It was for the first time that Indian people are interested to take  a mobile phone for just Rs.3000 or Below while it was Rs.10,000 or above Before the Nokia Started Mobile Phones. Ofcourse every job holder felt fashion of using the Nokia Mobile Phones which were designed passionate and felt stylish using this brand. Well Nokia Brand Market Was Increased Rapidly While it attracted other companies in the world to see towards INDIA , in meal while Nokia started releasing more Models and different handsets with attractive features and prices.It was good with the current market share and it was going on well and other Mobile companies were just invaded to Indian market to occupy the shares of their Brand , it was late for other mobile companies by the time they came , the Nokia brand was totally spreaded Nation Wide " Connecting People ". The Other Big Brand Called Samsung Was just waiting for time to start its business effectively. In the mean while Nokia started many models for the Employees and still increasing its market share and on other side china magician mobiles were just imitated the Nokia models and launched huge stock of mobile in India at cheap price and many of the poor people were interested at the cheap cost and dual sim features while Nokia couldn't provide it earlier. Nokia increased the speed of its new products manufacturing and many of them just hanged and the models were not sold .The Samsung brand thought that students are future for India and just started targeting the students of India and launched the touch screen mobile with Google maps and GPS tracking systems and Advertised more in T.V's and the Advertisement Content was Very Close to students and they just refreshed from old Nokia Models and started purchasing the Latest Samsung Brand Mobiles.The Samsung just increased its speed similar to Nokia but not stoped at regular intervals and launched its more designs with new features for every model and attracted the students from turning to other brand models.It was succeeded in this concept and in mean time it occupied the largest mobile market in India. While the Nokia was lately wakeuped from the damage and started to launch the Asha as well Lumia models where Asha was not successful while Lumia Increased  its sales rapidly, but it was late for Nokia while the Apple,Samsung,Micromax just launched the touch screen mobiles as well tabs for low price while the Nokia  cannot do that because of its quality.Every Middle class person was hugelly attracted by the prices and features and started purchasing the new models. On the other hand many local and non local brands called HTC,Oppo,Iball,L.G,Lenovo, Sony,karbon,Lava,Motorola & Lemon others were launched their featured phones and Nokia Couldn't stand in Competition  and just left its brand in India to Microsoft and from this Nokia lesson the Major brands were learnt many lessons and just put their own brands in safe condition. Hope you enjoyed the reason why Nokia has to leave India.

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